AD AGENCY
Advertising Agency｜Amazon Account Management, Built for Product Sales
A one-stop service that takes over your entire Amazon sales operation. From product pages and ads to sales events and trouble response, a team that knows e-commerce inside out stays with you until your products sell.
AMAZON OPERATION
Product pages, ads, sales events.
Your whole Amazon growth, handled.
Your products are listed, yet sales stay flat while ad spend keeps rising. In most cases the cause is not the ads, but a listing that is not yet built to sell. Fujiya Trade handles everything through a single point of contact, from product page design and ad operation to sale planning and trouble response, and grows your sales while watching the numbers every day.
- We run the daily operation; you only decide the direction
- Before ads, we fix the product page and keywords
- Daily sales shared in a spreadsheet
- Choose steady low-budget growth or an aggressive push
Free consultation & quoteFees are quoted individually based on products and sales scale
6 areas
Pages, ads, analytics, sales events, troubleshooting, other malls
7
Ad tactics built around clear objectives
4–6 months
Typical time to profitability
Up to ~4x
ROAS improvement in a client case
PROBLEMS
Do any of these sound familiar?
Fujiya Trade's Amazon account management solves them all in one place.
01
Sales have stalled
You sell on Amazon, but sales won't grow and only ad costs pile up. — We start by reviewing the product page and keyword design before touching ads.
02
Operations eat up your time
Product management, ad settings and SEO keep your team busy. — We handle the daily operation so you can focus on decisions.
03
You don't know where to start
Competitor analysis and keyword strategy remain untouched because they need expertise. — We identify issues from the data and fix them in order of priority.
04
Unsure about outsourcing ROI
You want an agency, but heavy fixed fees feel risky. — We propose a reasonable arrangement that fits your products and sales scale.
SERVICE
What we do
All the hands-on work Amazon requires, handled through a single point of contact.
| Product page design | Search-friendly copy, plus images and A+ content structured to maximize conversion rate (CVR). |
|---|---|
| Ad setup, operation & metrics | Sponsored Products (SP), Sponsored Brands (SB) and Sponsored Display (SD) set up down to keywords and targeting with clear logic. We cut waste and maximize return on ad spend. |
| Pricing, ad analysis & sale strategy | We set KPIs that maximize revenue and run the PDCA cycle across pricing, ads and inventory. |
| Sale planning | We track Prime Day, Black Friday and custom sale schedules in advance, and advise on participation and inventory planning. |
| Troubleshooting | Fast response to account suspensions, listing removals, lost Buy Box, complaints and more. |
| Other malls & social ads | We can also run Rakuten RPP, Yahoo! ads, Google, Meta (Instagram/Facebook), TikTok and LINE ads. |
STRATEGY
Amazon ads built on "7 tactics"
We never leave it all to auto campaigns. Tactics are grouped into three objectives — Defend, Attack, Expand — each with its own target.
Defend
Never let competitors take your sales
Branded keywords
Own the search results for your brand and product names so competitors can't take the space.
Target ROAS 300%+
Cross-selling
Advertise on pages of products used together with yours to prevent shoppers from leaving.
Target ROAS 300%+
Retargeting
Re-engage shoppers who viewed or bought your products and bring them back.
Target ROAS 150–200%
Attack
Win new customers
Generic keywords
Ads on your core search terms — the most important ads and the backbone of sales.
Target ROAS 100–150%
Competitor product targeting
Show your product on competitors' pages and win shoppers who are comparing options.
Target ROAS 150%+
Expand
Grow data and exposure
Auto campaigns
Amazon's AI-driven auto targeting collects broad data on the keywords that sell.
Target ROAS 150%
Category targeting
Reach the whole category at low cost-per-click to secure visibility.
Target ROAS 150–200%
Basic ad budget mix (by conversions)
SPSponsored Products｜Core ads in search results and on product pages
SBSponsored Brands｜Your brand logo with several products together
SDSponsored Display｜Retargeting viewers and buyers
* We usually start with SP ads and adjust the mix to your products and numbers.
6 checks before running any ads
Star rating & review count
An average of 4 stars or more with enough reviews. Low ratings reduce conversion.
A+ content
Are images and descriptions rich enough? A weak page wastes ad spend.
Ads on branded & core keywords
Are competitors taking your brand's search results? We defend this first.
Organic search ranking
We also check SEO rankings for core keywords. Low rankings lower ad click-through rates too.
Cross-selling between your products
Are your related products keeping shoppers within your own lineup?
Ads on competitor pages
Are you showing your product on competitors' pages to win their sales?
Running ads on an unfinished page only burns your budget. That is why we first make your listing ready to sell.
RESULTS
Client cases
Results from identifying issues with data and focusing on the right tactics.
Skincare & haircare
- Issue
- Falling Buy Box share and poorly maintained ads
- Action
- Restored Buy Box share while thoroughly optimizing negative targeting and bids
ROAS
~4x
Sales
~4x
Supplements
- Issue
- Falling Buy Box share and auto campaigns only
- Action
- Expanded the ad structure with branded keywords, generic keywords and competitor product targeting
ROAS
~2x
Sales
~1.5x
* Results vary by product, market and budget. Similar results are not guaranteed.
FLOW
From consultation to profitability
We build a profitable structure in the first 4–6 months and turn the products (ASINs) we grow together into your assets.
- 01
Free consultation & product review
We learn about your products, price range and goals, and make a proposal only when we are confident we can help.
- 02
Initial setup & strategy
We decide KPIs, ad structure and SEO strategy together with you.
- 03
Full operation begins
Ads, SEO and sale events run at full capacity.
- 04
Daily tracking & improvement proposals
Daily sales are shared in a spreadsheet, and we propose next steps based on the numbers.
- 05
Profitability & scale-up
Grow steadily on a small budget or invest to push hard — the choice fits your situation.
FAQ
Frequently asked questions
How much does it cost?
Fees depend on your products, category, monthly sales and scope, so we provide an individual quote after a free consultation. You can entrust the entire operation or only the advertising. Ad spend (the advertising cost paid to Amazon) is billed separately.
Can I outsource only ad management?
Yes. We offer a plan covering only the setup, operation and optimization of SP, SB and SD ads, proposed alongside full account management that includes product pages and sale planning.
Will you take on any product?
We first review your product and make a proposal only when its category, price range and market potential tell us we can help. If we judge that we cannot, we will honestly decline.
Is there anything we need to prepare to get results?
For bigger results, we may ask you to secure an ad budget (about 10–20% of sales as a guide), a budget for review programs, and to cooperate with temporary price cuts during major sales. All of these are proposed and discussed in advance. We handle the daily operation, and you take part in strategic decisions.
Can you also create product images and A+ content?
We propose rough improvement drafts. If you want us to produce them, we will quote separately; if you create them in-house, there is no cost.
Can you handle marketplaces and ads other than Amazon?
Yes. Besides marketplace ads such as Rakuten RPP and Yahoo! ads, we run Google, Meta (Instagram/Facebook), TikTok and LINE ads. For overseas manufacturers entering Japan, we can also take on everything from import to sales.
HIGHLIGHT
An ad agency that knows how to sell
Our representative Ishii has spent 26 years on the front lines of commerce and grew beauty commerce to ¥12 billion in annual sales. Add ad spend to a product that does not sell, and the only thing that burns is your budget — he learned that with his own inventory and his own revenue. So before we run ads, we look at whether the product is even in a shape that can sell. That is why we propose only measures that "drive sales" — not ads for the sake of ads. Leveraging our in-house trade, logistics and PR, we support you end-to-end from advertising to sourcing and delivery.
OTHER BUSINESS
Other Business
JAPAN MARKET ENTRY
Sell in Japan
Learn more →TELEMARKETING
Japan Telemarketing
Learn more →TRADING
International Trade
Learn more →LOGISTICS
Logistics (raklogi)
Learn more →K-BEAUTY
K-Beauty (Cosme Trade Pro)
Learn more →LIQUOR
Liquor
Learn more →WHOLESALE & PR
Wholesale & PR
Learn more →EXHIBITION