PRESIDENT

President

26 years in commerce. Involved in managing multiple commerce businesses, he grew beauty commerce to ¥12 billion in annual sales. What sells and what sits in the warehouse — he has watched it not as a commentator, but as the person carrying the inventory and the revenue. That judgement is what he puts to work for you.

President & CEO
Michiaki IshiiMichiaki Ishii

MESSAGE

"Achievements are only the prologue."

In 2000, I stepped into the world of commerce. For more than a quarter century since, I have accumulated countless trials and errors on the front lines — above all in dropshipping-style importing.

Even having grown beauty commerce to ¥12 billion in annual sales is, for me, not a goal but a prologue to the next challenge. I believe knowledge holds value not by hoarding it, but by sharing it with society.

Fujiya Trade was founded in 1948. Built on a history and trust dating from the post-war era, our mission has been to "cross the sea and reach the unreachable." International trade, K-beauty, logistics, liquor and domestic wholesale — we will keep innovating cross-border commerce.

President & CEO　Michiaki Ishii

Attending overseas trade shows as a buyer (Hong Kong)

MBA (Negotiation), University of Wales, UK

TRACK RECORD

Track Record in Numbers

26 yrs

In commerce (since 2000)

¥12B

Beauty-commerce annual sales he built

1,228%

Crowdfunding achievement rate (Makuake)

1,000+

Students in commerce education

20,000

Online course students

1,000+

Nationwide partner store network

MBA

UK MBA (Negotiation)

PROFILE

Profile

Born in 1979 in Ota-ku, Tokyo. Active in commerce since 2000, spending more than a quarter century on the front lines as a leading figure in dropshipping-style importing.

Earned an MBA (majoring in Negotiation) from the University of Wales, UK. Studied Harvard-style negotiation, behavioral psychology and conflict management, building his own negotiation methodology. Member of the Japan Negotiation Society.

Currently President & CEO of Fujiya Trade Co., Ltd., leading international trade while also managing several businesses including commerce education and welfare. Has taught commerce to over 1,000 people.

In 2026, he was appointed a director of EO Tokyo Central, contributing to the growth of the entrepreneurial community.

1979
Born in Ota-ku, Tokyo.
2000
Entered the world of commerce while still at university.
2008
Started dropshipping-style, inventory-free commerce.
2010
Launched a commerce consulting business.
2013
Became a member of the Japan Negotiation Society.
2014
Earned an MBA (Negotiation) from the University of Wales, UK.
2015
Appointed Director & COO at his then company.
2017
Appointed President & CEO of Fujiya Trade.
2019
Published a book on negotiation, The Complete Techniques of "Strategic" Negotiation. ↗
2020
Launched a negotiation course on Udemy, reaching over 20,000 students. ↗
2024
Appointed a director of a non-profit welfare organization.
2026
Appointed a director of EO Tokyo Central.
Now
Involved in managing multiple businesses across trade, commerce education and welfare.

BOOK & EXPERTISE

Book & Expertise

The Complete Techniques of "Strategic" Negotiation ↗

Based on Harvard-style negotiation, behavioral psychology and conflict management, explaining negotiation techniques drawn from real-world experience. Published by JMA Management Center.

Recognized academically in the field of negotiation; active as a member of the Japan Negotiation Society.

Dropshipping-style importing
International trade & import/export practice
Negotiation (Harvard-style)
Behavioral psychology & conflict management
Korean cosmetics B2B matching
Commerce education & talent development