PRESIDENT

President

26 years in commerce. Involved in managing six companies, with a track record of ¥12 billion in annual beauty-commerce sales. Sharing knowledge earned through real experience.

President & CEO
Michiaki IshiiMichiaki Ishii

MESSAGE

"Achievements are only the prologue."

In 2000, I stepped into the world of commerce. For more than a quarter century since, I have accumulated countless trials and errors on the front lines — above all in dropshipping-style importing.

Even ¥12 billion in annual beauty-commerce sales is, for me, not a goal but a prologue to the next challenge. I believe knowledge holds value not by hoarding it, but by sharing it with society.

Fujiya Trade was founded in 1948. Built on a history and trust dating from the post-war era, our mission has been to "cross the sea and reach the unreachable." International trade, K-beauty, logistics, liquor and domestic wholesale — we will keep innovating cross-border commerce.

President & CEO　Michiaki Ishii

Attending overseas trade shows as a buyer (Hong Kong)

MBA (Negotiation), University of Wales, UK

TRACK RECORD

Track Record in Numbers

26 yrs

In commerce (since 2000)

¥12B

Annual beauty-commerce sales

1,000+

Students in commerce education

20,000

Online course students

Companies managed

MBA

UK MBA (Negotiation)

PROFILE

Profile

Born in 1979 in Ota-ku, Tokyo. Active in commerce since 2000, spending more than a quarter century on the front lines as a leading figure in dropshipping-style importing.

Earned an MBA (majoring in Negotiation) from the University of Wales, UK. Studied Harvard-style negotiation, behavioral psychology and conflict management, building his own negotiation methodology. Member of the Japan Negotiation Society.

Currently President & CEO of Fujiya Trade Co., Ltd., leading international trade while also managing several businesses including commerce education and welfare. Has taught commerce to over 1,000 people.

1979
Born in Ota-ku, Tokyo.
2000
Entered the world of commerce.
—
Earned an MBA (Negotiation) from the University of Wales, UK.
—
Published a book on negotiation; became a member of the Japan Negotiation Society.
2017
Appointed President & CEO of Fujiya Trade.
Now
Involved in managing six companies across trade, education and welfare.

BOOK & EXPERTISE

Book & Expertise

The Complete Techniques of "Strategic" Negotiation

Based on Harvard-style negotiation, behavioral psychology and conflict management, explaining negotiation techniques drawn from real-world experience. Published by JMA Management Center.

Recognized academically in the field of negotiation; active as a member of the Japan Negotiation Society.

Dropshipping-style importing
International trade & import/export practice
Negotiation (Harvard-style)
Behavioral psychology & conflict management
Korean cosmetics B2B matching
Commerce education & talent development