PRESIDENT
President
26 years in commerce. Involved in managing six companies, with a track record of ¥12 billion in annual beauty-commerce sales. Sharing knowledge earned through real experience.
President & CEO
Michiaki IshiiMichiaki Ishii
TRACK RECORD
Track Record in Numbers
26 yrs
In commerce (since 2000)
¥12B
Annual beauty-commerce sales
1,000+
Students in commerce education
20,000
Online course students
6
Companies managed
MBA
UK MBA (Negotiation)
PROFILE
Profile
Born in 1979 in Ota-ku, Tokyo. Active in commerce since 2000, spending more than a quarter century on the front lines as a leading figure in dropshipping-style importing.
Earned an MBA (majoring in Negotiation) from the University of Wales, UK. Studied Harvard-style negotiation, behavioral psychology and conflict management, building his own negotiation methodology. Member of the Japan Negotiation Society.
Currently President & CEO of Fujiya Trade Co., Ltd., leading international trade while also managing several businesses including commerce education and welfare. Has taught commerce to over 1,000 people.
In 2026, he was appointed a director of EO Tokyo Central, contributing to the growth of the entrepreneurial community.
- 1979
Born in Ota-ku, Tokyo.
- 2000
Entered the world of commerce while still at university.
- 2008
Started dropshipping-style, inventory-free commerce.
- 2010
Launched a commerce consulting business.
- 2013
Became a member of the Japan Negotiation Society.
- 2014
Earned an MBA (Negotiation) from the University of Wales, UK.
- 2015
Appointed Director & COO at his then company.
- 2017
Appointed President & CEO of Fujiya Trade.
- 2019
Published a book on negotiation, The Complete Techniques of "Strategic" Negotiation. ↗
- 2020
Launched a negotiation course on Udemy, reaching over 20,000 students. ↗
- 2024
Appointed a director of a non-profit welfare organization.
- 2026
Appointed a director of EO Tokyo Central.
- Now
Involved in managing six companies across trade, education and welfare.
BOOK & EXPERTISE
Book & Expertise
The Complete Techniques of "Strategic" Negotiation ↗
Based on Harvard-style negotiation, behavioral psychology and conflict management, explaining negotiation techniques drawn from real-world experience. Published by JMA Management Center.
Recognized academically in the field of negotiation; active as a member of the Japan Negotiation Society.
- Dropshipping-style importing
- International trade & import/export practice
- Negotiation (Harvard-style)
- Behavioral psychology & conflict management
- Korean cosmetics B2B matching
- Commerce education & talent development