EXHIBITION
Trade Show Support | Exhibit in Japan without a booth or a Japanese entity
No booth of your own, no Japanese subsidiary — still exhibit at major Japanese trade shows. Fujiya Trade, a trading company, handles the Japan-side work: space, decoration, interpreters, on-site operation and lead follow-up.

FUJIYA EXPO PARTNER
Rent a section. See how Japan responds.
Then take the next step.
We reserve a dedicated section for you inside the large shared booth Fujiya Trade contracts with the organizer. Decoration, fixtures, interpreters, on-site operation and lead follow-up — we handle the Japan-side work. You simply ship your products and samples, and meet Japanese buyers face to face.
- Exhibit without a Japanese entity or your own booth
- From ¥250,000 per show, space fee and shared decoration included
- Korean/English-speaking staff at reception and in every meeting
- Cosmetics labeling and PMD Act checks handled by our licensed team
- After the show: lead follow-up and listing on our B2B platform "COSTRE"
Talk to us about exhibitingConsultations available in Korean and English
1948
Founded (trading company)
1,000+
Retail network in Japan (stores)
¥250K+
Per show, tax excluded
2 languages
Korean & English
100%
Expenses prepaid, no advances
WHY FUJIYA
Four reasons makers choose Fujiya Trade

01
Exhibit at major Japanese shows without a Japanese entity
A dedicated section in the shared booth under the Fujiya name. Applications, decoration rules and move-in — all the Japanese-language procedures are on us.

02
Interpreters keep the conversation going
Korean/English-speaking staff from reception to the meeting table. Sales materials and product descriptions are localized into Japanese beforehand.

03
Labeling and regulatory checks by a licensed company
As a trading company holding a cosmetics marketing license, we check ingredients and labeling in advance so your products are show-ready.

04
The real work starts after the show
We share the lead list and follow up with buyers. Combined with a listing on our K-beauty B2B platform "COSTRE", we introduce you to our network of about 1,000 stores across Japan.
FLOW
How it works
Ten steps from first contact to post-show follow-up.
- 01
Contact us
Tell us your products and target show.
- 02
Review products & terms
Online meeting in Korean or English.
- 03
Eligibility & regulatory check
We check cosmetics ingredients and labeling.
- 04
Quote, contract, prepayment
Bilingual contract; expenses prepaid.
- 05
Localize sales materials
Product copy and POP adapted for Japan.
- 06
Ship products & samples
We can arrange international shipping.
- 07
Booth setup
A unified look with shared decoration.
- 08
Show days & interpreting
Reception, customer service and meetings by our staff.
- 09
Lead list shared
We report how buyers responded.
- 10
Follow-up → deals
Distributor/wholesale talks and COSTRE listing.
PLANS & PRICING
Start small: one section in the shared booth.
Per show, tax excluded, space fee included. Sections are limited per show, first come first served.
BASIC
Secure a section and see how Japan responds
A dedicated section, shared decoration and Japanese localization. Your own staff handle customers during the show.
- Section
- Dedicated section in the Fujiya shared booth (space fee included)
- Decoration
- Shared decoration, fixtures and display tables
- Localization
- Sales materials and product copy in Japanese
- Consultation
- Pre-show consultation (online, Korean OK)
- Pre-show outreach
- —
- On-site
- —
- After the show
- —
FULL SUPPORT | Recommended
From buyer outreach to post-show deals, all handled
Everything in Basic plus pre-show buyer outreach, on-site operation, interpreting and post-show lead follow-up.
- Section
- Dedicated section in the Fujiya shared booth (space fee included)
- Decoration
- Shared decoration, fixtures and display tables
- Localization
- Sales materials and product copy in Japanese
- Consultation
- Pre-show consultation (online, Korean OK)
- Pre-show outreach
- Invitations to Japanese buyers
- On-site
- Operation support, interpreting, meeting attendance
- After the show
- Lead follow-up → deals (linked with COSTRE listing)
Want your own standalone booth?→Quoted by scale (application, decoration, interpreting, operation and follow-up)
Travel, lodging and sample shipping?→Billed separately; expenses 100% prepaid in JPY
HIGHLIGHT
Target shows
COSME Week Tokyo, Beautyworld Japan Tokyo and other major Japanese shows in beauty, cosmetics and daily goods. Editions, dates and the number of sections are fixed per show and announced each time.
HIGHLIGHT
Terms
Payment: JPY, prepaid (expenses 100% prepaid) Contract: bilingual (Japanese/Korean), governed by Japanese law. Fujiya Trade acts as introducer/agent; sales contracts are concluded directly between you and the buyer Compliance: all sales and display materials pass a cosmetics advertising standards check Languages: Korean and English
Prices exclude Japanese consumption tax. Results such as the number of meetings are not guaranteed. Listing on COSTRE (Japanese product page) is free.