CASE STUDIES
Case studies
How overseas brands started selling in Japan — with Fujiya Trade handling the Japanese side.
CASE 01
A German brand's Japan debut: 1,228% of its crowdfunding goal
A German consumer-products maker (manufacturing in China) wanted to test Japan without opening a Japanese entity or hiring a local team.
1,228%
of the funding goal
JPY 6,143,800
raised on Makuake
221
backers
| Client | Consumer-products maker based in Germany (manufacturing in China) |
|---|---|
| Challenge | Enter Japan with no Japanese entity, no local team and no brand awareness — and without committing to large inventory first. |
| What we did | Fujiya Trade ran the entire Japanese side: go-to-market and marketing on Makuake, Japan's leading crowdfunding platform, through to fulfillment and delivery to every backer. |
| Result | JPY 6,143,800 raised from 221 backers — 1,228% of the goal. |
| Fits brands that | want to prove demand in Japan before committing to large inventory. |
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